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      • Factory Correct Restoration
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      • Interior Trimming
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      • Improve the way my modern classic drives
      • Diagnose an issue
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      • Factory Correct Restoration
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  • JOURNAL
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A Look Back at 2021

  • Understanding
  • Enjoying
  • Improving Advice
  • SLSHOP TV
  • The Market
  • Proud Owners
  • In the Press
  • 190 SL
  • W113 SL
  • R107 SL
  • R129 SL
  • R230 SL
  • All Other

2021 HIGHLIGHTS

1. #SLSHOP50 – RECORD BROOKLANDS DRIVE

The largest gathering of R107 SLs on the continent and possibly in the world. Starting at our head office, SLSHOP welcomed owners from all over the UK onto our grounds before driving in convoy to Mercedes-Benz World, Brooklands. It was here that the iconic 50th-anniversary shot as seen in Classic Mercedes Magazine was taken.

  • SLSHOP R107 Open Day 2021
  • Mecredes-Benz R107 SL
  • SLSHOP's 50th Anniversary Art Car
  • Convoy of Convertible Mercedes models at SLSHOP's 50th anniversary event.
WATCH THE VIDEO

2. EPIC RESTORATION: THE FINEST 420 SL ON THE PLANET

Appearing on the front cover of Classic Car Magazine earlier this year is one of SLSHOP’s many internationally acclaimed full restorations. Over the course of 12 months, we revived an already rare 420 SL from the ground up, which was carefully documented by one of the largest international classic car publications. This car is now on the market for an enthusiast to enjoy and cherish for another fifty years.

3. SLSHOP RESTORED R107 300 SL AT MERCEDES-BENZ WORLD

As the world’s leading SL specialist, Mercedes-Benz World approached SLSHOP for a podium piece for display in the centre of the building. Naturally, we obliged and offered this exceptional 300SL in Signal Red. You can read more about this here.

  • Mercedes SL 107 model history

4. SLSHOP WORKSHOPS: PROJECT MIKKOLA

At the start of 2021, petrolheads Phil and Kieron approached SLSHOP with a vision for an open-top road and rough terrain rally car. The workshop roared in excitement as the green light for Project Mikkola illuminated. The 450SL features a completely bespoke roll cage built by Tom, a new 5-speed manual gearbox, Limited-Slip Differential, uprated brakes and suspension, revised injection system and a lightened flywheel, to name just a few of the improvements.

  • Mercedes Sportline
WATCH THE VIDEO

5. PARTS STORE PRODUCT EXPANSION

As part of our commitment to supporting owners of all classic and modern classic Mercedes-Benz models around the world, 2021 saw us commence the expansion of our product range to include R129 and W121 models. This has been alongside a new website platform with new navigation and search capabilities for the purposes of improved customer experience.

  • Classic mercedes parts catalogue

6. WALES TOUR

Despite the national fuel crisis, 11 couples and their cars joined SLSHOP’s directors for a tour of Wales spanning over 500 miles. A joyous trip that saw each couple make the most of their car in the beautiful setting of Wales’ rolling hills.

  • R129 SL receiving underbody check by Callum at SLSHOP
  • R231 SL55 AMG
  • 500SL Elan Valley
  • SLSHOP Proud Owners
WATCH THE VIDEO

7. A SPECIAL ENDORSEMENT

We’ve been restoring W113 Pagodas for nearly ten years now, with each build gaining attention from enthusiasts and journalists around the world. This 280 SL – WOT 427H – was found in a barn in Somerset and selected for a bespoke restoration for a customer based in South Africa. When driven by Classic Mercedes Magazine Editor, David Sutherland, he proclaimed, ‘’I’ve driven possibly the best Mercedes Pagoda I’ve ever come across, a late 280SL restored by SLSHOP.’’

  • Pagoda Mercedes SL seat belts in red
  • Mercedes Pagoda Driver's Seat
  • Mercedes Pagoda front quarter panel
  • Mercedes Leather Red Seats restored by SLSHOP
  • 280 SL Engine Bay
  • 280 SL Pagoda Side Profile
  • 280 SL Front three quarters profile
  • Fully restored Becker radio
READ THE ARTICLE

8. A TRIO OF EXCEPTIONALLY RESTORED CARS

2021 saw a new relationship germinate between SLSHOP and Kienle Automobiltechnik GmbH in Germany – a renowned classic Mercedes-Benz restoration specialist. Kienle approached SLSHOP with a proposition – to sell a trio of fully restored iconic Mercedes, all finished in the same combination of Astral Silver and Blue MB Tex.

EXPLORE SLSHOP’S SHOWROOM

9. CONCOURS WINNING 300 SL AT NEC CLASSIC MOTOR SHOW

Purchased from SLSHOP in 2017, this Signal Red 300 SL was refined by Barry and Jackie Sidwell over the course of 3 years with the goal of winning the concours Masterclass. With SLSHOP’s support, the car was took podium position in the summer of 2021 and was selected by Meguiar’s UK to be displayed on their stand at the NEC Classic Motor Show.

  • Bruce and Barry at NEC Motor Show 2022
READ MORE

10. THE DRIVENCHAT PODCAST

With over 100,000 monthly petrolhead listeners and a portfolio of high-profile and influential automotive figures, SLSHOP was delighted to be asked to be featured on the DrivenChat Podcast. Managing Director, Sam Bailey talks all things classic German sports cars, the future of motoring and how to really practice mindfulness.

11. THE 1971 R107 SL ART CAR

Taking inspiration from the Paul Smith classic Rover Mini, we wrapped an early R107 350SL from 1971 in a quirky seventies geometric-stye colour scheme, urging onlookers to get their groove on when catching a glimpse. This promo car was a bold statement to engrave the 50th anniversary of the R107 SL in people’s minds. The car led the convoy of R107s from SLSHOP to Mercedes-Benz World in July for our #SLSHOP50 event.

  • Classic Mecredes values
  • SLSHOP's 50th Anniversary Art Car

Share With Your Fellow Enthusiasts

2021 HIGHLIGHTS

1. #SLSHOP50 – RECORD BROOKLANDS DRIVE

The largest gathering of R107 SLs on the continent and possibly in the world. Starting at our head office, SLSHOP welcomed owners from all over the UK onto our grounds before driving in convoy to Mercedes-Benz World, Brooklands. It was here that the iconic 50th-anniversary shot as seen in Classic Mercedes Magazine was taken.

  • SLSHOP R107 Open Day 2021
  • Mecredes-Benz R107 SL
  • SLSHOP's 50th Anniversary Art Car
  • Convoy of Convertible Mercedes models at SLSHOP's 50th anniversary event.
WATCH THE VIDEO

2. EPIC RESTORATION: THE FINEST 420 SL ON THE PLANET

Appearing on the front cover of Classic Car Magazine earlier this year is one of SLSHOP’s many internationally acclaimed full restorations. Over the course of 12 months, we revived an already rare 420 SL from the ground up, which was carefully documented by one of the largest international classic car publications. This car is now on the market for an enthusiast to enjoy and cherish for another fifty years.

3. SLSHOP RESTORED R107 300 SL AT MERCEDES-BENZ WORLD

As the world’s leading SL specialist, Mercedes-Benz World approached SLSHOP for a podium piece for display in the centre of the building. Naturally, we obliged and offered this exceptional 300SL in Signal Red. You can read more about this here.

  • Mercedes SL 107 model history

4. SLSHOP WORKSHOPS: PROJECT MIKKOLA

At the start of 2021, petrolheads Phil and Kieron approached SLSHOP with a vision for an open-top road and rough terrain rally car. The workshop roared in excitement as the green light for Project Mikkola illuminated. The 450SL features a completely bespoke roll cage built by Tom, a new 5-speed manual gearbox, Limited-Slip Differential, uprated brakes and suspension, revised injection system and a lightened flywheel, to name just a few of the improvements.

  • Mercedes Sportline
WATCH THE VIDEO

5. PARTS STORE PRODUCT EXPANSION

As part of our commitment to supporting owners of all classic and modern classic Mercedes-Benz models around the world, 2021 saw us commence the expansion of our product range to include R129 and W121 models. This has been alongside a new website platform with new navigation and search capabilities for the purposes of improved customer experience.

  • Classic mercedes parts catalogue

6. WALES TOUR

Despite the national fuel crisis, 11 couples and their cars joined SLSHOP’s directors for a tour of Wales spanning over 500 miles. A joyous trip that saw each couple make the most of their car in the beautiful setting of Wales’ rolling hills.

  • R129 SL receiving underbody check by Callum at SLSHOP
  • R231 SL55 AMG
  • 500SL Elan Valley
  • SLSHOP Proud Owners
WATCH THE VIDEO

7. A SPECIAL ENDORSEMENT

We’ve been restoring W113 Pagodas for nearly ten years now, with each build gaining attention from enthusiasts and journalists around the world. This 280 SL – WOT 427H – was found in a barn in Somerset and selected for a bespoke restoration for a customer based in South Africa. When driven by Classic Mercedes Magazine Editor, David Sutherland, he proclaimed, ‘’I’ve driven possibly the best Mercedes Pagoda I’ve ever come across, a late 280SL restored by SLSHOP.’’

  • Pagoda Mercedes SL seat belts in red
  • Mercedes Pagoda Driver's Seat
  • Mercedes Pagoda front quarter panel
  • Mercedes Leather Red Seats restored by SLSHOP
  • 280 SL Engine Bay
  • 280 SL Pagoda Side Profile
  • 280 SL Front three quarters profile
  • Fully restored Becker radio
READ THE ARTICLE

8. A TRIO OF EXCEPTIONALLY RESTORED CARS

2021 saw a new relationship germinate between SLSHOP and Kienle Automobiltechnik GmbH in Germany – a renowned classic Mercedes-Benz restoration specialist. Kienle approached SLSHOP with a proposition – to sell a trio of fully restored iconic Mercedes, all finished in the same combination of Astral Silver and Blue MB Tex.

EXPLORE SLSHOP’S SHOWROOM

9. CONCOURS WINNING 300 SL AT NEC CLASSIC MOTOR SHOW

Purchased from SLSHOP in 2017, this Signal Red 300 SL was refined by Barry and Jackie Sidwell over the course of 3 years with the goal of winning the concours Masterclass. With SLSHOP’s support, the car was took podium position in the summer of 2021 and was selected by Meguiar’s UK to be displayed on their stand at the NEC Classic Motor Show.

  • Bruce and Barry at NEC Motor Show 2022
READ MORE

10. THE DRIVENCHAT PODCAST

With over 100,000 monthly petrolhead listeners and a portfolio of high-profile and influential automotive figures, SLSHOP was delighted to be asked to be featured on the DrivenChat Podcast. Managing Director, Sam Bailey talks all things classic German sports cars, the future of motoring and how to really practice mindfulness.

11. THE 1971 R107 SL ART CAR

Taking inspiration from the Paul Smith classic Rover Mini, we wrapped an early R107 350SL from 1971 in a quirky seventies geometric-stye colour scheme, urging onlookers to get their groove on when catching a glimpse. This promo car was a bold statement to engrave the 50th anniversary of the R107 SL in people’s minds. The car led the convoy of R107s from SLSHOP to Mercedes-Benz World in July for our #SLSHOP50 event.

  • Classic Mecredes values
  • SLSHOP's 50th Anniversary Art Car

Share With Your Fellow Enthusiasts

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  • Mercedes-Benz Classic Car Rally 2022 – India Coverage

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    November 28th, 2022
  • EXCLUSIVE OVP RELAY FOR CLASSIC MERCEDES MODELS

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  • Mercedes 300SL Bulkhead Restoration Project

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  • Mercedes 280SL Pagoda Driven

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  • Movember at SLSHOP

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    November 4th, 2022
  • Alex Brundle Drives SportLine

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    October 29th, 2022
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    October 28th, 2022
  • Annual Classic Car Emissions Revealed

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    October 19th, 2022
  • Elan Valley Pilgrimage, October 1st 2022

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    September 29th, 2022
  • Restored 1968 Mercedes 280SL Pagoda

    September 28th, 2022
CARE

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Start investing today and our dedicated CARE team will work with you to increase the value and enjoyment you receive from your vehicle.

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ENJOY YOUR VEHICLE WITH CONFIDENCE AND PROTECT YOUR INVESTMENT FOR AS LITTLE AS £55.00 PER MONTH

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