LET’S CELEBRATE: #SLSHOP50
With a clear roadmap out of Lockdown and confidence in the vaccination program, the summer is looking up for all of us. Book in your health check, find your driving gloves and map out your summer route because there is much to look forward to; we’re pleased to be finalising the plans for a range of celebratory events taking place over the spring and summer.
As you may be aware, the R107 SL turns 50 this year and we wanted to make sure this moment didn’t pass without your involvement. Our Journal of customers, friends and dedicated enthusiasts will be the beating heart of the celebrations starting this July.
FOLLOW THE LEADER: A 1972 R107 SL
Taking inspiration from the Paul Smith classic Rover Mini, we’ve wrapped an early R107 350SL from 1972 in a quirky seventies geometric-stye colour scheme, urging you get your groove on when your eyes catch a glimpse. Our art car will lead a convoy of no less than 50 Mercedes-Benz SLs down to Mercedes-Benz World in Surrey on Friday 23rd July.
We will kick things off at our Stratford-Upon Avon HQ, lining up all 50 vehicles for photography and filming while enthusiasts socialise and take advantage of Stratford’s local coffee connoisseurs. From here all 50 SLs will dominate the beautiful roads through Middle England, passing some of the most scenic spots of the Cotswolds before joining the M40 at Oxford for the final leg to Brooklands.
Once we reach Mercedes-Benz World, you’ll feel like a celebrity as an army of photographers capture this historic moment and your involvement. We’re lucky to have the support of Mercedes-Benz World, who have permitted us access to their experience track where we will carry out a parade lap, documenting the congregation of 50 or more SLs.
Register your interest and join us for this momentous occasion.
If you’re unable to join us for this particular occasion, our art car will be attending London Classic Car Show, Goodwood Revival and you may be lucky enough to spot her at one of Bicester Heritage’s Scramble events… Of course, if you’re lucky enough to encounter this fine machine, take a snap and share it on social media using the hashtag #SLSHOP50. The best photo will be picked and the winner announced at our Open Day later in the year. The winner will find themselves cruising around in our art car for the weekend. Spread the word.
We look forward to seeing you over the coming months and as always, feel free to reach out with any questions about our showroom stock, Workshops, available parts and events.
LET’S CELEBRATE: #SLSHOP50
With a clear roadmap out of Lockdown and confidence in the vaccination program, the summer is looking up for all of us. Book in your health check, find your driving gloves and map out your summer route because there is much to look forward to; we’re pleased to be finalising the plans for a range of celebratory events taking place over the spring and summer.
As you may be aware, the R107 SL turns 50 this year and we wanted to make sure this moment didn’t pass without your involvement. Our Journal of customers, friends and dedicated enthusiasts will be the beating heart of the celebrations starting this July.
FOLLOW THE LEADER: A 1972 R107 SL
Taking inspiration from the Paul Smith classic Rover Mini, we’ve wrapped an early R107 350SL from 1972 in a quirky seventies geometric-stye colour scheme, urging you get your groove on when your eyes catch a glimpse. Our art car will lead a convoy of no less than 50 Mercedes-Benz SLs down to Mercedes-Benz World in Surrey on Friday 23rd July.
We will kick things off at our Stratford-Upon Avon HQ, lining up all 50 vehicles for photography and filming while enthusiasts socialise and take advantage of Stratford’s local coffee connoisseurs. From here all 50 SLs will dominate the beautiful roads through Middle England, passing some of the most scenic spots of the Cotswolds before joining the M40 at Oxford for the final leg to Brooklands.
Once we reach Mercedes-Benz World, you’ll feel like a celebrity as an army of photographers capture this historic moment and your involvement. We’re lucky to have the support of Mercedes-Benz World, who have permitted us access to their experience track where we will carry out a parade lap, documenting the congregation of 50 or more SLs.
Register your interest and join us for this momentous occasion.
If you’re unable to join us for this particular occasion, our art car will be attending London Classic Car Show, Goodwood Revival and you may be lucky enough to spot her at one of Bicester Heritage’s Scramble events… Of course, if you’re lucky enough to encounter this fine machine, take a snap and share it on social media using the hashtag #SLSHOP50. The best photo will be picked and the winner announced at our Open Day later in the year. The winner will find themselves cruising around in our art car for the weekend. Spread the word.
We look forward to seeing you over the coming months and as always, feel free to reach out with any questions about our showroom stock, Workshops, available parts and events.
More from Journal
CARE
THE ULTIMATE CERTIFIED SERVICING INVESTMENT PLAN
Your ownership journey matters to us, which is why we have created a simple certified servicing investment plan, tailored to your individual needs and aspirations.
Start investing today and our dedicated CARE team will work with you to increase the value and enjoyment you receive from your vehicle.

STAY IN TUNE WITH SLSHOP MOMENTS
As part of SLSHOP’s community of enthusiasts, you’ll be the first to hear about events and tours, key product offers, exciting stories from owners around the world and of course… our latest additions to the showroom. So, be the first to know and you might just sneak a car on your driveway or take your car’s condition to new heights with our exclusive replacement parts.
Or, visit SLSHOP Journal