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280 SL Pagoda and 300 SL (R107) Fetch Record Amounts

  • Understanding
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  • 280 SG W113 PAGODA BY SLSHOP

– World-leading SL specialist set new Mercedes record sales benchmark for fully restored classic W113 and R107 SL

– Fully restored 280 SL sells within two days of arriving at SLSHOP for over a quarter of a million pounds

– Kienle Automobiltechnik GmbH restored R107 300 SL sold for record six figure sum at the end of 2021

– Trajectory for classic Mercedes-Benz SL market projected to increase further

Thursday 3rd February 2022, Stratford-upon Avon:

Thursday 3rd February 2022, Stratford-upon Avon:
World-leading classic Mercedes-Benz specialist, SLSHOP has announced a Mercedes record sales high. This was for R107 and W113 Pagoda values at the end of 2021. The company revealed that two different generations of SL – ‘Super Leicht’ – roadsters sold to two separate buyers. They went for prices not reported since the specialist commenced trading.

The fully restored Blue Metallic (387) 280 SL Pagoda has been the most sought after of the W113 models since first launched in 1967. It was fully restored before SLSHOP were approached to sell the vehicle on behalf of the owner. Sales Director, Bruce Greetham, reported that ‘’the colour combination, calibre of the restoration and the finely tuned engine performance made this a truly exceptional example of an extremely valuable piece of Mercedes heritage.’’ Within days of arrival, the company found a new owner who plans intends to use the vehicle all year round. Pagodas of this calibre and specification is now breaching and surpassing the £250,000 mark.

280 SL In Blue Metallic by SLSHOP
Interior of the 280 SL In Blue Metallic by SLSHOP
Drivers Seat Perspective of 280 SL In Blue Metallic by SLSHOP


Mercedes Record Sales

The company report that the trend is set to continue for all W113 Pagoda models. Their appeal and rarity influences the values of the 230 and 250 SL variants. This was confirmed by classic car insurance specialist, Hagerty, in their 2022 Bull Market List.

With this new Mercedes record sales benchmark came a similar surge in demand for the Pagoda’s successor. The one of a kind R107 300 SL finished in Astral Silver with Blue MB Tex interior, was delivered to SLSHOP. This was part of a collection of three fully restored classic Mercedes by Kienle Automobiltechnik GmbH. The German restorer commissioned SLSHOP’s sales team to sell all three vehicles, with the R107 300 SL commanding a record six figure sum. Bruce Greetham remarked, ‘’the R107 continues to provoke emotion from enthusiasts around the world. The six-cylinder variants have become just as popular as the oft sought after V8s.’’

300 SL Restored by Kienle Germany
300 SL Royal Blue MB Text Interior


SLSHOP Delighted

Managing Director, Sam Bailey added, ‘’The R107 SL is now 50 years old and yet it’s presence in our hearts and minds remains strong. We all remember these cars for their durability, distinctive looks and capabilities. I am delighted that we can continue to fulfil enthusiast’s ownership dreams. Be it through restoration services or hand-picked Showroom selection, we’ll continue to offer the finest R107 SLs on the market.’’

Thanks to careful curation, we have our best ever selection of classic Mercedes in the showroom at the moment. There is a vast choice of colours, trims, engines and specifications, as well as price points, from across the Mercedes-Benz SL back catalogue. Bruce is available to discuss any of these amazing motor cars and is more than happy to host our car consultancy over the phone, using FaceTime or other digital formats. SLSHOP are offering all buyers free secure storage until we’re able to hand you over the keys for that, oh so, important first drive.

Mercedes record sales

Bruce Greetham

Sales Director

[email protected]

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Share With Your Fellow Enthusiasts

– World-leading SL specialist set new Mercedes record sales benchmark for fully restored classic W113 and R107 SL

– Fully restored 280 SL sells within two days of arriving at SLSHOP for over a quarter of a million pounds

– Kienle Automobiltechnik GmbH restored R107 300 SL sold for record six figure sum at the end of 2021

– Trajectory for classic Mercedes-Benz SL market projected to increase further

Thursday 3rd February 2022, Stratford-upon Avon:

Thursday 3rd February 2022, Stratford-upon Avon:
World-leading classic Mercedes-Benz specialist, SLSHOP has announced a Mercedes record sales high. This was for R107 and W113 Pagoda values at the end of 2021. The company revealed that two different generations of SL – ‘Super Leicht’ – roadsters sold to two separate buyers. They went for prices not reported since the specialist commenced trading.

The fully restored Blue Metallic (387) 280 SL Pagoda has been the most sought after of the W113 models since first launched in 1967. It was fully restored before SLSHOP were approached to sell the vehicle on behalf of the owner. Sales Director, Bruce Greetham, reported that ‘’the colour combination, calibre of the restoration and the finely tuned engine performance made this a truly exceptional example of an extremely valuable piece of Mercedes heritage.’’ Within days of arrival, the company found a new owner who plans intends to use the vehicle all year round. Pagodas of this calibre and specification is now breaching and surpassing the £250,000 mark.

280 SL In Blue Metallic by SLSHOP
Interior of the 280 SL In Blue Metallic by SLSHOP
Drivers Seat Perspective of 280 SL In Blue Metallic by SLSHOP


Mercedes Record Sales

The company report that the trend is set to continue for all W113 Pagoda models. Their appeal and rarity influences the values of the 230 and 250 SL variants. This was confirmed by classic car insurance specialist, Hagerty, in their 2022 Bull Market List.

With this new Mercedes record sales benchmark came a similar surge in demand for the Pagoda’s successor. The one of a kind R107 300 SL finished in Astral Silver with Blue MB Tex interior, was delivered to SLSHOP. This was part of a collection of three fully restored classic Mercedes by Kienle Automobiltechnik GmbH. The German restorer commissioned SLSHOP’s sales team to sell all three vehicles, with the R107 300 SL commanding a record six figure sum. Bruce Greetham remarked, ‘’the R107 continues to provoke emotion from enthusiasts around the world. The six-cylinder variants have become just as popular as the oft sought after V8s.’’

300 SL Restored by Kienle Germany
300 SL Royal Blue MB Text Interior


SLSHOP Delighted

Managing Director, Sam Bailey added, ‘’The R107 SL is now 50 years old and yet it’s presence in our hearts and minds remains strong. We all remember these cars for their durability, distinctive looks and capabilities. I am delighted that we can continue to fulfil enthusiast’s ownership dreams. Be it through restoration services or hand-picked Showroom selection, we’ll continue to offer the finest R107 SLs on the market.’’

Thanks to careful curation, we have our best ever selection of classic Mercedes in the showroom at the moment. There is a vast choice of colours, trims, engines and specifications, as well as price points, from across the Mercedes-Benz SL back catalogue. Bruce is available to discuss any of these amazing motor cars and is more than happy to host our car consultancy over the phone, using FaceTime or other digital formats. SLSHOP are offering all buyers free secure storage until we’re able to hand you over the keys for that, oh so, important first drive.

Mercedes record sales

Bruce Greetham

Sales Director

[email protected]

VIEW OUR CURRENT STOCK

Share With Your Fellow Enthusiasts

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CARE

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Start investing today and our dedicated CARE team will work with you to increase the value and enjoyment you receive from your vehicle.

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      Unit 1a, 2, 3, & 4b Drayton Manor Drive
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