Skip to content
  • We Are SLSHOP
  • The world’s leading classic Mercedes destination. Welcome to SLSHOP.
tel +44 (0) 1789 337 070
SLSHOP
  • HOME
  • Buy or Sell a Mercedes
    • Mercedes For Sale
      • Find your dream Mercedes
      • New Builds
      • Consultancy
      • In Preparation…
      • Classic Mercedes Wish List
    • Sell Your Mercedes
      • Let us help you sell your car
      • Showroom Consignment
      • Appraised Sale
      • Classified
      • My Adverts
    • Buying Guides
      • W190 SL
      • W113 SL
      • R107 SL
      • R129 SL
      • R230 SL
      • The SL Market

      • Buying

      • SLSHOP Warranty

      • We are SLSHOP

  • Workshops
    • W113 SL Tailored Services
      • W113 Pagoda Servicing
      • W113 Pagoda Setup
      • W113 Pagoda Restoration
    • R107 SL Tailored Services
      • R107 Servicing
      • R107 Bulkhead Repair
      • R107 Correct Restoration
      • USA to Euro Cosmetic Conversion
      • Hard & Soft Top Adjustment
      • Bulkhead Check
      • SportLine
    • R129 SL Tailored Services
      • R129 Servicing
      • R129 Diagnostics
      • R129 Restoration
      • R129 Roof operation fix
    • BN COL 1
      • Epic Restorations

      • Improving

    • BN COL 2
      • SLSHOP TV

      • We are SLSHOP

    • Classic Mercedes-Benz Workshops
      • Complete Health Check
      • Structural Check
      • Engine Check
      • Brake Check
      • Under Body Check
      • Classic Mercedes Restoration
      • Modern Classics Servicing
      • Pre Season Check
      • SLSHOP MOT
    • SLSHOP Supporting services
      • Detailing
      • Hardtop Storage
      • Vehicle Storage
      • Transportation Support
      • Valuation Certificate
      • Rust Protection
      • SLSHOP Service Process
    • CARE
      • Certified Servicing
  • Events
    • Cotswolds Tour
    • The Borders Tour
    • Open Days
    • 60 Years of the Pagoda
    • Track Days
    • Rally Experience
  • Parts Store
    • W113 Pagoda Parts
    • R107 Parts
    • R129 Parts
    • Sportline Parts
  • JOURNAL
  • We Are SLSHOP
  • SLSHOP Membership

280 SL Pagoda and 300 SL (R107) Fetch Record Amounts

  • Understanding
  • Enjoying
  • Improving Advice
  • SLSHOP TV
  • The Market
  • Proud Owners
  • In the Press
  • 190 SL
  • W113 SL
  • R107 SL
  • R129 SL
  • R230 SL
  • All Other
  • 280 SG W113 PAGODA BY SLSHOP

– World-leading SL specialist set new Mercedes record sales benchmark for fully restored classic W113 and R107 SL

– Fully restored 280 SL sells within two days of arriving at SLSHOP for over a quarter of a million pounds

– Kienle Automobiltechnik GmbH restored R107 300 SL sold for record six figure sum at the end of 2021

– Trajectory for classic Mercedes-Benz SL market projected to increase further

Thursday 3rd February 2022, Stratford-upon Avon:

Thursday 3rd February 2022, Stratford-upon Avon:
World-leading classic Mercedes-Benz specialist, SLSHOP has announced a Mercedes record sales high. This was for R107 and W113 Pagoda values at the end of 2021. The company revealed that two different generations of SL – ‘Super Leicht’ – roadsters sold to two separate buyers. They went for prices not reported since the specialist commenced trading.

The fully restored Blue Metallic (387) 280 SL Pagoda has been the most sought after of the W113 models since first launched in 1967. It was fully restored before SLSHOP were approached to sell the vehicle on behalf of the owner. Sales Director, Bruce Greetham, reported that ‘’the colour combination, calibre of the restoration and the finely tuned engine performance made this a truly exceptional example of an extremely valuable piece of Mercedes heritage.’’ Within days of arrival, the company found a new owner who parted with a princely sum approaching the region of £300,000.

280 SL In Blue Metallic by SLSHOP
Interior of the 280 SL In Blue Metallic by SLSHOP
Drivers Seat Perspective of 280 SL In Blue Metallic by SLSHOP


Mercedes Record Sales

The company report that the trend is set to continue for all W113 Pagoda models. Their appeal and rarity influences the values of the 230 and 250 SL variants. This was confirmed by classic car insurance specialist, Hagerty, in their 2022 Bull Market List.

With this new Mercedes record sales benchmark came a similar surge in demand for the Pagoda’s successor. The one of a kind R107 300 SL finished in Astral Silver with Blue MB Tex interior, was delivered to SLSHOP. This was part of a collection of three fully restored classic Mercedes by Kienle Automobiltechnik GmbH. The German restorer commissioned SLSHOP’s sales team to sell all three vehicles, with the R107 300 SL commanding a record six figure sum. Bruce Greetham remarked, ‘’the R107 continues to provoke emotion from enthusiasts around the world. The six-cylinder variants have become just as popular as the oft sought after V8s.’’

300 SL Restored by Kienle Germany
300 SL Royal Blue MB Text Interior


SLSHOP Delighted

Managing Director, Sam Bailey added, ‘’The R107 SL is now 50 years old and yet it’s presence in our hearts and minds remains strong. We all remember these cars for their durability, distinctive looks and capabilities. I am delighted that we can continue to fulfil enthusiast’s ownership dreams. Be it through restoration services or hand-picked Showroom selection, we’ll continue to offer the finest R107 SLs on the market.’’

Thanks to careful curation, we have our best ever selection of classic Mercedes in the showroom at the moment. There is a vast choice of colours, trims, engines and specifications, as well as price points, from across the Mercedes-Benz SL back catalogue. Bruce is available to discuss any of these amazing motor cars and is more than happy to host our car consultancy over the phone, using FaceTime or other digital formats. SLSHOP are offering all buyers free secure storage until we’re able to hand you over the keys for that, oh so, important first drive.

Mercedes record sales

Bruce Greetham

Sales Director

[email protected]

VIEW OUR CURRENT STOCK

Share With Your Fellow Enthusiasts

– World-leading SL specialist set new Mercedes record sales benchmark for fully restored classic W113 and R107 SL

– Fully restored 280 SL sells within two days of arriving at SLSHOP for over a quarter of a million pounds

– Kienle Automobiltechnik GmbH restored R107 300 SL sold for record six figure sum at the end of 2021

– Trajectory for classic Mercedes-Benz SL market projected to increase further

Thursday 3rd February 2022, Stratford-upon Avon:

Thursday 3rd February 2022, Stratford-upon Avon:
World-leading classic Mercedes-Benz specialist, SLSHOP has announced a Mercedes record sales high. This was for R107 and W113 Pagoda values at the end of 2021. The company revealed that two different generations of SL – ‘Super Leicht’ – roadsters sold to two separate buyers. They went for prices not reported since the specialist commenced trading.

The fully restored Blue Metallic (387) 280 SL Pagoda has been the most sought after of the W113 models since first launched in 1967. It was fully restored before SLSHOP were approached to sell the vehicle on behalf of the owner. Sales Director, Bruce Greetham, reported that ‘’the colour combination, calibre of the restoration and the finely tuned engine performance made this a truly exceptional example of an extremely valuable piece of Mercedes heritage.’’ Within days of arrival, the company found a new owner who parted with a princely sum approaching the region of £300,000.

280 SL In Blue Metallic by SLSHOP
Interior of the 280 SL In Blue Metallic by SLSHOP
Drivers Seat Perspective of 280 SL In Blue Metallic by SLSHOP


Mercedes Record Sales

The company report that the trend is set to continue for all W113 Pagoda models. Their appeal and rarity influences the values of the 230 and 250 SL variants. This was confirmed by classic car insurance specialist, Hagerty, in their 2022 Bull Market List.

With this new Mercedes record sales benchmark came a similar surge in demand for the Pagoda’s successor. The one of a kind R107 300 SL finished in Astral Silver with Blue MB Tex interior, was delivered to SLSHOP. This was part of a collection of three fully restored classic Mercedes by Kienle Automobiltechnik GmbH. The German restorer commissioned SLSHOP’s sales team to sell all three vehicles, with the R107 300 SL commanding a record six figure sum. Bruce Greetham remarked, ‘’the R107 continues to provoke emotion from enthusiasts around the world. The six-cylinder variants have become just as popular as the oft sought after V8s.’’

300 SL Restored by Kienle Germany
300 SL Royal Blue MB Text Interior


SLSHOP Delighted

Managing Director, Sam Bailey added, ‘’The R107 SL is now 50 years old and yet it’s presence in our hearts and minds remains strong. We all remember these cars for their durability, distinctive looks and capabilities. I am delighted that we can continue to fulfil enthusiast’s ownership dreams. Be it through restoration services or hand-picked Showroom selection, we’ll continue to offer the finest R107 SLs on the market.’’

Thanks to careful curation, we have our best ever selection of classic Mercedes in the showroom at the moment. There is a vast choice of colours, trims, engines and specifications, as well as price points, from across the Mercedes-Benz SL back catalogue. Bruce is available to discuss any of these amazing motor cars and is more than happy to host our car consultancy over the phone, using FaceTime or other digital formats. SLSHOP are offering all buyers free secure storage until we’re able to hand you over the keys for that, oh so, important first drive.

Mercedes record sales

Bruce Greetham

Sales Director

[email protected]

VIEW OUR CURRENT STOCK

Share With Your Fellow Enthusiasts

More from Journal

  • TRACK DAY EXPERIENCES

    TRACK DAY EXPERIENCES

    May 19th, 2022
  • The rarest of opportunities

    The rarest of opportunities

    May 18th, 2022
  • Inside SLSHOP: Craftsman Eliot  

    Inside SLSHOP: Craftsman Eliot  

    May 15th, 2022
  • Revving Reviews From You

    Revving Reviews From You

    May 11th, 2022
  • Bicester Heritage Scramble

    Bicester Heritage Scramble

    April 28th, 2022
  • VIBRANT BUT MENACING, R107 350 SL SPORTLINE RALLY CAR

    VIBRANT BUT MENACING, R107 350 SL SPORTLINE RALLY CAR

    April 26th, 2022
  • CARE: Securing You a Return on your Investment

    CARE: Securing You a Return on your Investment

    April 21st, 2022
  • Strassenkultur at Caffeine & Machine April 2022

    Strassenkultur at Caffeine & Machine April 2022

    April 11th, 2022
  • Mercedes 190 SL Restoration project for sale

    Mercedes 190 SL Restoration project for sale

    April 11th, 2022
  • The R129 SL Killer

    The R129 SL Killer

    April 7th, 2022
  • Pimp my R129

    Pimp my R129

    April 5th, 2022
  • A 190 SL Fine Tuned for Driving

    A 190 SL Fine Tuned for Driving

    April 1st, 2022
  • Rare 280SL Pagoda in Exceptional Condition Recently Sold by SLSHOP

    Rare 280SL Pagoda in Exceptional Condition Recently Sold by SLSHOP

    March 30th, 2022
  • Spring Market Review

    Spring Market Review

    March 28th, 2022
  • 2022 Open Day Review

    2022 Open Day Review

    March 24th, 2022
  • AMG’s Ascension Part Two: 2000 to 2015

    AMG’s Ascension Part Two: 2000 to 2015

    March 22nd, 2022
  • CARE Case Study: Pine Green 420SL

    CARE Case Study: Pine Green 420SL

    March 16th, 2022
  • Proud Owner Helen Wakerley

    Proud Owner Helen Wakerley

    March 16th, 2022
  • Trust in a Mercedes Benz Specialist. Part 2.

    Trust in a Mercedes Benz Specialist. Part 2.

    March 16th, 2022
  • Mercedes 190SL Buying Guide

    Mercedes 190SL Buying Guide

    March 11th, 2022
  • 500 SL VS 300 SL, WHICH SHOULD I CHOOSE?

    500 SL VS 300 SL, WHICH SHOULD I CHOOSE?

    March 10th, 2022
  • The Importance of Classic Car Insurance

    The Importance of Classic Car Insurance

    March 8th, 2022
  • Mercedes R230 Buying Guide

    Mercedes R230 Buying Guide

    March 5th, 2022
  • ‘White 280 SL’ Restoration Project

    ‘White 280 SL’ Restoration Project

    March 3rd, 2022
  • Could this 600SL be one of the rarest R129s on the planet?

    Could this 600SL be one of the rarest R129s on the planet?

    March 2nd, 2022
  • AMG’s Ascension – The 1980s & 1990s

    AMG’s Ascension – The 1980s & 1990s

    March 2nd, 2022
  • Creating a Concours Masterclass Winner

    Creating a Concours Masterclass Winner

    February 28th, 2022
CARE

THE ULTIMATE CERTIFIED SERVICING INVESTMENT PLAN

Your ownership journey matters to us, which is why we have created a simple certified servicing investment plan, tailored to your individual needs and aspirations.

Start investing today and our dedicated CARE team will work with you to increase the value and enjoyment you receive from your vehicle.

SLSHOP CARE Certified Saving Investment Plan

ENJOY YOUR VEHICLE WITH CONFIDENCE AND PROTECT YOUR INVESTMENT FOR AS LITTLE AS £55.00 PER MONTH

DISCOVER CARE
STAY IN TUNE WITH SLSHOP MOMENTS

As part of SLSHOP’s community of enthusiasts, you’ll be the first to hear about events and tours, key product offers, exciting stories from owners around the world and of course… our latest additions to the showroom. So, be the first to know and you might just sneak a car on your driveway or take your car’s condition to new heights with our exclusive replacement parts.

Or, visit SLSHOP Journal

Contact

What are you waiting for? Drop us a line and let us know which car you would like to hire and when you would like it. We’ll guide you through everything from there on in.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    More From SLSHOP

    Experience
    Workshops
    Parts Store
    CARE

    Contact SLSHOP Showroom

    Whatever your Mercedes-Benz, Whatever your needs are, Let the SLSHOP help you. It all starts with getting to know you and your needs. We have designed this contact form to be quick and easy and we never share your data.

      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      Contact

      Location

      T:01789 337 070

      [email protected]

      SLSHOP

      Unit 1a, 2, 3, & 4b Drayton Manor Drive
      Stratford Upon Avon, Warwickshire
      CV37 9RQ

      Hours:
      Mon-Fri 9:00am – 5:00pm
      Saturday by appointment only
      Closed Sunday

       

      Services

      • Showroom
      • Workshops
      • Events
      • Parts Store
      • Additional Services

      SLSHOP

      • We Are SLSHOP
      • Careers
      • COVID-19 Information
      • Visit or Contact
      • Terms
        • Part Sales Terms
        • Car Sales Terms
        • CARE TERMS & CONDITIONS
        • UK Event & Experiences TERMS & CONDITIONS
        • Gift Voucher Terms
      • Privacy & Cookie Policy

      Connect

      Facebook Twitter YouTube Instagram