How-to Write a Detailed Description of your Car for Sale

If you’re a regular reader of SLSHOP’s Journal, you’d have noticed that we like to present ownership stories regularly. This doesn’t just give existing owners a platform to share why they chose a Mercedes-Benz SL, it also helps us offer the readers a new perspective on what it’s like living with a classic. When you decide to sell your Mercedes-Benz, we’re confident that people interested in your car will love to know about its history and records, not just through official documents and old receipts but also through the multiple stories you’d want to tell. Following our guide on how to take photos for SLSHOP Marketplace, we’re ready to help you write better descriptions that will help you maximise your financial returns.. 

1) THE BASICS

What makes your car worth a look and why should anyone consider it? Does it seem interesting because of the obvious reasons: delivery mileage, superb condition, extensive restoration, etc. Or is it a well-used example not without imperfections but it’s honest and loves to be driven hard? And let’s not forget the headline figures; was it a rare model when new, or maybe the most powerful in its class? These are just some of the examples; the idea here is to include why you think it’ll make for a good purchase, your car.

2) THE HISTORY

Every classic has a story associated with it; some have many owners, and others have only a few. Some were parked inside a temperature-controlled garage, while others might’ve been imported from a country with a dry climate. Every car’s history gives a perspective of what it’s been through, and the more detailed it is, with the help of service records, MoT receipts, and other DVLA-sourced data, the better are its chances when you decide to sell it. Documents like the car’s log book (V5C) are crucial, too.

But what matters the most for the majority of classic-car buyers is service history. This can be present in the form of dealer stamps in the service book denoting when and at what mileage was the car serviced or through invoices. Similarly, if your car has undergone any repair or replacement, it’s always a great idea to evidence this  with receipts.

3) THE PRESENT

The bit that’s going to take up most space and importance in the listing is your car’s current condition. Along with great photos, this is necessary to establish how good your car is. It goes without saying that while this needs to be concise, one mustn’t hide if the car has an issue. An honest depiction of how the car is will go a long way in making a lasting impression in the minds of prospective buyers.

HOW TO PUT ALL OF THIS TOGETHER?

1) Keep it concise and to the point

2) If you have a short story to tell about your car, don’t think twice about including that

3) Pair photos with relevant written descriptions

4) Be mindful of the details you share — it’s best to leave personal details out

5) If there’s a discrepancy in something that you have no idea about, do mention that in the description

By following this guide, as well as our Photography guide, you will improve the presentation of your MarketPlace listing, ultimately making the sales process easier for you and securing you a higher financial return upon the completion of the sale. , is bound to improve your car’s listing on the MarketPlace. 

But if you have any questions, feel free to contact us.