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1970 Mercedes-Benz W113 280 SL with Red Leather

Arabian Grey with Red Leather / 280 SL


Principal Facts:

As seen on our stand at the London Classic Car Show

1970 Mercedes-Benz 280SL Pagoda (W113)

Arabian Grey with Red Leather Interior
Arabian Grey Hard top with Light Grey Soft top

120,000 miles

An opportunity to acquire a car with excellent heritage and story, to improve and make your own at the very top of the Pagoda desirability hierarchy.

This exceptional 280SL is finished in Arabian Grey with Red Leather, the original factory colour in which it was delivered back in 1970.

Not only does this car look every inch the Pagoda that buyers seek, it has a wonderful story to share.

Our tale begins in southern Spain in the 1950s, at the time when Generalissimo Franco’s planes were reigning bombs down on the Basque Country, the region which spreads from Northern Spain and the South Western corner of France. This fiercely independent region was home to Vicente Guruceta Azcarrunz (1895-1964), a custom gun maker and trade representative for a group of sporting rifle manufacturers. Vicente was well travelled, and a family man. He was married with a daughter and young son when they were forced to flee the conflict in Spain, taking advantage of his trading connections and establishing the family on the other side of the world in Nicaragua. Although Vicente found success in business, his personal life would take a number of tragic turns. He first lost his young wife to cancer, then his son to a brain tumour.

With just his daughter Juana Maria remaining, her safety was Vicente’s top priority. Having escaped the political upheaval in Spain, Vicente would soon be facing his own political problems in Nicaragua… Anastasio Somoza, son of the Nicaraguan dictator, had taken a particular liking to Juana. Vicente was a proud and refined man of Basque lineage and he would have none of it. He wished for Juana to be far away from Nicaragua, so after chasing the young Anastasio off his property with a shotgun, he despatched Juana off to the relative safety of Connecticut College for Women in New London.

In Connecticut Juana would meet Mr Flagg, and it wasn’t long before they became Mr and Mrs Flagg. The two were passionate about horses, and it is on a day in 1970 where we are first introduced to this Arabian Grey 280SL. This particular day also happened to be Juana’s birthday, spent at a local horse show although no gifts appeared to be forthcoming. Indeed, it appeared that Mr Flagg had entirely forgotten the significance of the date, leaving the bemused Mrs Flagg to describe herself as feeling blue… All this changed when the couple made their way to their stable, only to find it devoid of horses. Instead, occupying the stable was a beautiful Mercedes-Benz sports car, an elegant roadster finished in a beautiful shade of grey, known as Arabian Grey… just like an Arabian Horse, complete with the rare option of a matching grey soft top. Mrs Flagg affectionally christened the German thoroughbred ‘the Grey Mare’.

Mrs Flagg would often describe the car has her ‘very favourite’, and owned it for many years. Under her ownership it was cared for by the mechanic who also looked after the family’s private aeroplane. Mrs Flagg truly loved the car, parting with it after many happy years together.

A second owner (also in Connecticut) and then a third owner (in Massachusetts) would enjoy the ‘Grey Mare’, before it was acquired by a Mr Kim from New York. As a renowned Mercedes-Benz enthusiast, Mr Kim knew a thing or two about a fine Pagoda… he was the president of the US W113 Owners Club. Mr Kim was fascinated with the history of both Juana and the car, and how the two came to be united. In his hands the car enjoyed a cosseted life, being showcased at local events and it became well known among model enthusiasts.

In 2003 Mr Kim parted with the Grey Mare, whereupon it was purchased by another young lady with fine taste in automobiles, a Nicola Colley. Under her ownership the car unfortunately suffered a catastrophic engine failure, and an identical replacement had to be sourced and built to maintain as close as possible the original specifications. This 280SL was used regularly until 2011, at which point the painstaking process of restoration would take place. A complete ‘nut and bolt’ body off project was commenced, including a bare metal respray and an overhaul of all the mechanicals. The bodywork was handled by multiple concours winner Denny Lal, with the veneer completed by London Carriage Limited. The bare metal respray and finish was of course once again completed n that beautiful shade of Arabian Grey, complimented by the very rare and very special grey fabric roof.

The car is now looking for a new custodian, someone who can love and adore this car in the very way Mrs Flagg did. After all, it now sits proudly in the exact same condition (if not better) than the day she first laid eyes on it parked in a stable back in 1970.

A truly wonderful car with a fantastic story, a 280SL Pagoda that’s not to be missed.

Condition Synopsis:

This Mercedes-Benz has been hand-picked by SLSHOP’s sales team due to its high calibre status. Every inch of this vehicle’s exterior, interior and mechanicals have been inspected by SLSHOP’s workshops to ensure the vehicle meets our world leading standards. While every effort has been made to offer pristine vehicles, there will be some age-related marks, unless otherwise stated.

History File:

We advise interested parties to join us for a coffee to peruse the documentation accompanying this vehicle. There are servicing records and invoices, MOT and tax records dating back many years and as such must be viewed in person.

SLSHOP Summary:

Hard top included although not pictured.
  • 120
  • 1970
  • Automatic
  • Arabian Grey
  • Red Leather
  • Petrol



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I have just purchased a 280SL from SLSHOP. I have already purchased several parts from SLSHOP and have found all members of staff most helpful and it is more like dealing with a club than a commercial enterprise I would highly recommend using SLSHOP for cars, parts and most importantly impartial advice.

They put up with my indecision, inexperience and last minute demands and my car is the best thing I’ve ever bought. The most impressive thing about them is the after care though. Nothing is ever too much trouble and they’ve given me the best advice to make sure I get the most out of my car. Can you tell I’m obsessed with them all?

This car as been marked as 'sold' and is no longer for sale.