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The SL Shop: About Us


Want to get the best from your classic Mercedes-Benz and enjoy an ownership experience like no other? Then you’ve come to the right place.

SL Shop is a family run, independent Mercedes-Benz specialist dedicated to the Mercedes R107 SL. Based in Warwickshire and boasting clients from around the globe, the company covers all aspects of classic car ownership, from buying to maintaining and restoring.

Passionate about cars and people, we strive to deliver the ultimate customer experience, and we have earned a reputation as a leader in the field.

With their elegance, presence and sophistication, as well as their sheer usability, it’s no wonder classic Mercedes are increasing in value. That makes our expertise invaluable. Here you can grow your own passion, safe in the knowledge that your interests are at the heart of SL Shop’s existence – for us, a happy car means a happy customer.

SL Shop’s doors are always open, so don’t hesitate to pop in and say hello!


Sam Bailey
Sam is Managing Director of SL Shop. His hands-on approach and passion for classic cars have formed the basis for successful company growth, culminating in the latest big move to new premises in 2017. Ambitious and driven, Sam understands the world of classic cars better than most, and takes great pride in his company’s high quality of service for its customers.

Bruce Greetham
Bruce is Director and General Manager for SL Shop. His sharp eye and deep knowledge of Mercedes were proven in 2016 with a Concours d’Elégance winning restoration of an R107 SL. Equally at home in technicians overalls and business suits, Bruce guidesthe workshop departments and serves as afriendly point of contact for clients. He’s also an official for the Mercedes-Benz Club.
Find out how we restored Bruce's 500SL - read his story here

See Bruce's Mercedes SL CV here
Sam Bailey driving a Mercedes-Benz SL
The SL Shop
Bruce Greetham and a silver Mercedes-Benz Pagoda 280 SL
Fleet of Mercedes-Benz SL's in The SL Shop workshop