2021 marks 50 years since the Mercedes-Benz R107 SL arrived in showrooms, with the first models appearing back in 1971.
As part of our year-long celebrations of this anniversary, we will be touring the country in a specially prepared 350SL…. A car that you could win for a weekend in our See it, Snap it, Share it competition.

Finished in Beige Metallic with two-tone Bamboo interior, this rare 1972 350SL is our car of the year.
The special 50th Anniversary SL will be attending a variety of events throughout the year, including both the London Classic Car Show and the Goodwood Revival. There will be plenty of opportunities to spot this distinctive SL this summer, giving you a chance to See it, Snap it and Share it.
See it, Snap it, Share it – Win it!
Once you have spotted the car, snap a photo and share it on social media using the hashtag #SLSHOP50.
Whether it’s Instagram, Twitter or Facebook, we’ll collect all of the photo entries and choose a winner at our 2021 Open Day.
The person behind the winning photograph will be given the keys to our 350SL for a weekend.
2021 marks 50 years since the Mercedes-Benz R107 SL arrived in showrooms, with the first models appearing back in 1971.
As part of our year-long celebrations of this anniversary, we will be touring the country in a specially prepared 350SL…. A car that you could win for a weekend in our See it, Snap it, Share it competition.

Finished in Beige Metallic with two-tone Bamboo interior, this rare 1972 350SL is our car of the year.
The special 50th Anniversary SL will be attending a variety of events throughout the year, including both the London Classic Car Show and the Goodwood Revival. There will be plenty of opportunities to spot this distinctive SL this summer, giving you a chance to See it, Snap it and Share it.
See it, Snap it, Share it – Win it!
Once you have spotted the car, snap a photo and share it on social media using the hashtag #SLSHOP50.
Whether it’s Instagram, Twitter or Facebook, we’ll collect all of the photo entries and choose a winner at our 2021 Open Day.
The person behind the winning photograph will be given the keys to our 350SL for a weekend.
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For every SL owner we have met, the key aspect in ownership and running these amazing motorcars is ensuring that this prized possession remains a joy to use whenever, wherever and however; protecting and increasing its value over time.
As the World’s largest specialist in classic SL’s we have drawn upon our experience with our customers, with hundreds of cars and thousands of hours behind the wheel and under the ramp to develop CARE; a way of engaging a community of owners and protecting the value of their investments as well as enhancing their cars condition, reliability and desirability.
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