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What does 2021 have in store for the Classic Mercedes-Benz market?

Despite the headlines, 2020 was a great year for classic cars. Although there have been less events to attend, from our point of view we think the experience of 2020 has inspired people to get out and see more, do more and drive more. Many of the conversations in our showroom have been centred on the desire to go out and enjoy these cars, and perhaps the experience of the year has made people realise that life is short. Customers who were perhaps delaying buying a classic car have made the leap of faith earlier than planned, and at the same time, customers who wanted to move from a 107 to a 129, or from a 107 to a Pagoda, have done so. We’ve seen all manner of interesting swaps and shifts from our customers this year, but over all, we have re-homed more cars than ever before.

So with 2020 fast disappearing (thankfully) and 2021 approaching, what does next year have in store for the Classic Mercedes-Benz market?

Late cars with high specification and low miles are still king. But are we seeing a shift…?

The Mercedes-Benz SL – R107 Future Outlook

The world’s favourite SL will continue to be desirable and collectable, with new buyers entering the market as a younger generation of enthusiasts reach financial maturity. These younger buyers will continue to gravitate to late model, high specification cars of the post 1986 era, but we are expecting an increase in interest in the earlier cars.

2021 marks 50 years of the R107 SL (1971 to 2021) so we are anticipating an influx of interest as the car will be further pushed into the automotive limelight. With the pre-86 cars looking and feeling closer to a Pagoda than a 129, a rising wave of interest from younger buyers is starting to develop. Are we going to see an SLSHOP showroom stocked with green, yellow and brown 350 SLs, 450SLs and SLCS…? Well, not quite yet, but it’s great to see these cars becoming popular with mainstream buyers once more.

It’s not just early SLs that are moving out of the shadow cast by late model post 86 cars, the SLC will see more interest than ever in 2021. Driven by prices elsewhere in the classic car world, as a capable grand tourer with space for four, engaging engines and fantastic styling, the SLC has looked quite a bargain for many years. We don’t expect this to last forever… Prices have begun to catch the SL, but there is headroom yet for this beautiful coupe.

One last thing to mention is the changes in legislation, and the change in perceptions on the motorcar itself. We are seeing more people asking for early SLs to use as daily drivers, and in 2021 we expect to be preparing more cars for ‘daily use’ than ever before.

The SLC deserves to have it’s day. The fact that these are significantly affordable than an SL is a misalignment of value – an SLC represents a superb buy.

The Mercedes-Benz SL – R129 Future Outlook

The R129 SL is now a well established classic, but buyers still have plenty of choice in diverse market. Our advice to R129 buyers is to buy the very best that you can, as high mileage, poorly maintained examples are still in abundance. Be careful with the allure of a cheap SL – there is a reason ours command a premium. Special edition cars continue to command a premium, with late, high specification and very early cars seeing the strongest demand.

The R129 already has a core following, made up of people who would prefer if we didn’t keep telling you just how good, usable, practical and enjoyable these cars are!

The Mercedes-Benz SL – W113 Pagoda Future Outlook

Firmly attached to the very bedrock of the classic car community, the delicate lines of a Pagoda continue to be at the top of everyone’s wishlist.

Right Hand Drive 280SLs are still the piece de resistance, but again, our advice rings true for the Pagoda just as it does the R107 and R129… buy the car you love.

We don’t expect the Pagoda market to change a great deal, and why should it? We will continue to provide perfect cars for concours customers, superb driving cars for regular use and competitive cars for people who like to test the limits…. And everything in between.

2021 should be a great year for classic motoring, so why not join us for the ride? Keep an eye on our social media and newsletters for more.

A right hand drive 280SL, still very much leading the way in Mercedes-Benz SL desirability.

Despite the headlines, 2020 was a great year for classic cars. Although there have been less events to attend, from our point of view we think the experience of 2020 has inspired people to get out and see more, do more and drive more. Many of the conversations in our showroom have been centred on the desire to go out and enjoy these cars, and perhaps the experience of the year has made people realise that life is short. Customers who were perhaps delaying buying a classic car have made the leap of faith earlier than planned, and at the same time, customers who wanted to move from a 107 to a 129, or from a 107 to a Pagoda, have done so. We’ve seen all manner of interesting swaps and shifts from our customers this year, but over all, we have re-homed more cars than ever before.

So with 2020 fast disappearing (thankfully) and 2021 approaching, what does next year have in store for the Classic Mercedes-Benz market?

Late cars with high specification and low miles are still king. But are we seeing a shift…?

The Mercedes-Benz SL – R107 Future Outlook

The world’s favourite SL will continue to be desirable and collectable, with new buyers entering the market as a younger generation of enthusiasts reach financial maturity. These younger buyers will continue to gravitate to late model, high specification cars of the post 1986 era, but we are expecting an increase in interest in the earlier cars.

2021 marks 50 years of the R107 SL (1971 to 2021) so we are anticipating an influx of interest as the car will be further pushed into the automotive limelight. With the pre-86 cars looking and feeling closer to a Pagoda than a 129, a rising wave of interest from younger buyers is starting to develop. Are we going to see an SLSHOP showroom stocked with green, yellow and brown 350 SLs, 450SLs and SLCS…? Well, not quite yet, but it’s great to see these cars becoming popular with mainstream buyers once more.

It’s not just early SLs that are moving out of the shadow cast by late model post 86 cars, the SLC will see more interest than ever in 2021. Driven by prices elsewhere in the classic car world, as a capable grand tourer with space for four, engaging engines and fantastic styling, the SLC has looked quite a bargain for many years. We don’t expect this to last forever… Prices have begun to catch the SL, but there is headroom yet for this beautiful coupe.

One last thing to mention is the changes in legislation, and the change in perceptions on the motorcar itself. We are seeing more people asking for early SLs to use as daily drivers, and in 2021 we expect to be preparing more cars for ‘daily use’ than ever before.

The SLC deserves to have it’s day. The fact that these are significantly affordable than an SL is a misalignment of value – an SLC represents a superb buy.

The Mercedes-Benz SL – R129 Future Outlook

The R129 SL is now a well established classic, but buyers still have plenty of choice in diverse market. Our advice to R129 buyers is to buy the very best that you can, as high mileage, poorly maintained examples are still in abundance. Be careful with the allure of a cheap SL – there is a reason ours command a premium. Special edition cars continue to command a premium, with late, high specification and very early cars seeing the strongest demand.

The R129 already has a core following, made up of people who would prefer if we didn’t keep telling you just how good, usable, practical and enjoyable these cars are!

The Mercedes-Benz SL – W113 Pagoda Future Outlook

Firmly attached to the very bedrock of the classic car community, the delicate lines of a Pagoda continue to be at the top of everyone’s wishlist.

Right Hand Drive 280SLs are still the piece de resistance, but again, our advice rings true for the Pagoda just as it does the R107 and R129… buy the car you love.

We don’t expect the Pagoda market to change a great deal, and why should it? We will continue to provide perfect cars for concours customers, superb driving cars for regular use and competitive cars for people who like to test the limits…. And everything in between.

2021 should be a great year for classic motoring, so why not join us for the ride? Keep an eye on our social media and newsletters for more.

A right hand drive 280SL, still very much leading the way in Mercedes-Benz SL desirability.

More from ClubHouse

  • Parts Showcase – Two Very Rare Pagoda Components from our Holland Haul

    Parts Showcase – Two Very Rare Pagoda Components from our Holland Haul

    January 20th, 2021
  • Workshop Update – A Pagoda SL in Every Colour (almost)

    Workshop Update – A Pagoda SL in Every Colour (almost)

    January 20th, 2021
  • Meet the SLSHOP Team: Tom Hook, Parts Department

    Meet the SLSHOP Team: Tom Hook, Parts Department

    January 18th, 2021
  • Take a tour of the SLSHOP Showroom – From your home

    Take a tour of the SLSHOP Showroom – From your home

    January 18th, 2021
  • SOLD! Demand stays high while temperatures stay low.

    SOLD! Demand stays high while temperatures stay low.

    January 15th, 2021
  • Four Seat Luxury – The History of the S Class Coupe, via W111 and SLC

    Four Seat Luxury – The History of the S Class Coupe, via W111 and SLC

    January 8th, 2021
  • Harry’s Garage: Harry Metcalfe on Electric Cars, Classic Cars & The Future

    Harry’s Garage: Harry Metcalfe on Electric Cars, Classic Cars & The Future

    December 16th, 2020
  • ‘WOT’ does it take to build an inch-perfect Pagoda…?

    ‘WOT’ does it take to build an inch-perfect Pagoda…?

    December 16th, 2020
  • Mercedes-Benz R107 SL celebrates 50th Birthday by displaying a very special SL

    Mercedes-Benz R107 SL celebrates 50th Birthday by displaying a very special SL

    December 16th, 2020
  • Generation Game – Three Decades of Automotive Icons, 1968 to 1989

    Generation Game – Three Decades of Automotive Icons, 1968 to 1989

    December 11th, 2020
  • Lose yourself in 1989 for but a moment…

    Lose yourself in 1989 for but a moment…

    December 8th, 2020
  • Mercedes Enthusiast – SL Showdown 3 of the Best

    Mercedes Enthusiast – SL Showdown 3 of the Best

    December 2nd, 2020
  • Mercedes Owner – The 560 Trip to Norway

    Mercedes Owner – The 560 Trip to Norway

    December 2nd, 2020
  • Your SL Adventures – Morad from Cairo

    Your SL Adventures – Morad from Cairo

    December 2nd, 2020
  • Your SL Adventures – Magnus from Norway

    Your SL Adventures – Magnus from Norway

    December 2nd, 2020
  • What does Mechanical Reliability mean to you?

    What does Mechanical Reliability mean to you?

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  • Our Cars – Astral Silver with Sports Check – SLSHOP Restorations

    Our Cars – Astral Silver with Sports Check – SLSHOP Restorations

    December 2nd, 2020
  • Our Cars – A Very Special 250SL Pagoda – SLSHOP Restorations

    Our Cars – A Very Special 250SL Pagoda – SLSHOP Restorations

    December 2nd, 2020
  • Our Cars – The Very Best 300SL You Can Build – SLSHOP Restorations

    Our Cars – The Very Best 300SL You Can Build – SLSHOP Restorations

    December 2nd, 2020
  • Our Cars – Bruce’s Very Own 500SL Restoration – Magazine Feature

    Our Cars – Bruce’s Very Own 500SL Restoration – Magazine Feature

    December 1st, 2020
  • Mercedes-Benz 280 SL Pagoda – What did it cost new?

    Mercedes-Benz 280 SL Pagoda – What did it cost new?

    December 1st, 2020
  • Mercedes-Benz 420SL R107 Crank Position Sensor available at SLSHOP

    Mercedes-Benz 420SL R107 Crank Position Sensor available at SLSHOP

    December 1st, 2020
  • WANTED – Stories of Your Mercedes-Benz SL Adventures

    WANTED – Stories of Your Mercedes-Benz SL Adventures

    December 1st, 2020
  • Our Cars – The ‘SVR’ Pagoda Restoration – Magazine Feature

    Our Cars – The ‘SVR’ Pagoda Restoration – Magazine Feature

    December 1st, 2020
  • Our Cars – The 500SL SportLine – Magazine Feature

    Our Cars – The 500SL SportLine – Magazine Feature

    December 1st, 2020
  • Our Cars – The 300SL SportLine – Magazine Feature

    Our Cars – The 300SL SportLine – Magazine Feature

    December 1st, 2020
  • Keeping Warm with Almandine

    Keeping Warm with Almandine

    November 30th, 2020

CARE membership plans

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Improve your SL

Increase the value it brings you

For every SL owner we have met, the key aspect in ownership and running these amazing motorcars is ensuring that this prized possession remains a joy to use whenever, wherever and however; protecting and increasing its value over time.

As the World’s largest specialist in classic SL’s we have drawn upon our experience with our customers, with hundreds of cars and thousands of hours behind the wheel and under the ramp to develop CARE; a way of engaging a community of owners and protecting the value of their investments as well as enhancing their cars condition, reliability and desirability.

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Would you like to be a little more involved with your car and the marketplace? It’s easy to be a member and join our community. CLASSIC gives you access to an extensive range of benefits without the commitment of a service plan.

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The importance of a correctly maintained classic cannot be understated when it comes to the eventual sale of your asset. COMPLETE membership adds a Service & Maintenance programme specifically designed around your usage.

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Time poor? You’ll like the idea of CONCIERGE. We will collect and deliver your SL, or provide a premium experience at point of service that includes an overnight stay on us as well as access to our market expertise.

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What are you waiting for? Drop us a line and let us know which car you would like to hire and when you would like it. We’ll guide you through everything from there on in.

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SLSHOP

Unit 1a, 2, 3, & 4b Drayton Manor Drive
Stratford Upon Avon, Warwickshire
CV37 9RQ

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Saturday by appointment only
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